Your Efforts aren't Bringing in Leads. Let’s Fix That.
You don’t need more flashy gimmicks.
You need the right people actually reaching out.
I help software resellers stop guessing and start seeing results.
15 minutes. No pitch. Just clarity.
Marketing isn’t your full-time job.
It’s mine.
Do any of these statements sound familiar?
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You’re too busy selling and delivering to figure out marketing.
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You don’t know what’s working — or what’s worth doing.
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You’ve been burned by marketers who didn’t get ERP or B2B.
- You’ve tried content, ads, or email — and nothing really landed.
You don’t need more ideas. You need execution that works.
Marketing Strategy That’s Built to Close
We’ll focus on the right message, in the right place, for the right audience. I build plans grounded in how ERP buyers make decisions.
Sales Enablement That Actually Helps
I don’t just drive traffic. I help your team move prospects forward with the right tools, at the right time.
Website & Campaign Cleanups
If it’s not clear or converting, I fix it. From messaging to lead flow, your site and campaigns will finally pull their weight.
CMO-Level Support, When You Need It
I step in as your head of marketing, guide your team (or fill the gaps), and make sure execution doesn’t fall through the cracks.
"Hayley helped us stop guessing and start closing. We finally have marketing that supports our sales process — not random noise."
~ Owner, Business Consulting Firm
Pick one industry. Build real traction.
Trying to market to everyone? That’s exactly why nothing’s working.
The 90-Day Focus Plan gives you a clear strategy, targeted messaging, and a simple campaign built around one industry — so you can stop guessing and start seeing results.
You’ll get:
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A defined vertical to go after
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Messaging that speaks to actual buyers
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A campaign you can actually run
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Sales tools your team will actually use
It’s how we turn “we should do marketing” into “this brought in a lead last week.”
Not ready to book? You can grab the free starter version here.
The Who Behind Esper Strategies
Real Marketing. For ERP Firms That Want Results.
You’re not hiring an agency that needs hand-holding. You’re working with someone who’s been in your shoes — building GTM strategies, generating leads, and supporting sales teams for ERP VARs and IT firms across North America.
I’ve spent over a decade in this space. I know what works, what wastes time, and how to get actual results without spinning your wheels.
I’m not here to flood you with ideas. I’m here to help you pick the right ones, execute fast, and make sure marketing stops being the thing that always gets pushed to next quarter.
Hayley Kornilenko, CMO