Stop Guessing at Marketing. Start Seeing Qualified Leads.
I help ERP resellers build focused marketing that turns into real pipeline, not random activity.
For Acumatica, Dynamics, Sage, Spire and other ERP VARs across North America.
Strategy first, then execution you can actually run.
15 minutes. No pitch. Just clarity.
Not ready to talk yet? Grab the free 90‑Day Focus Starter Plan.
Marketing isn’t your full-time job.
It’s mine.
If you’re an ERP reseller, this might sound familiar:
You’re too busy selling and delivering projects to figure out marketing.
You’re not sure what’s working, or what to stop doing.
You’ve been burned by agencies who didn’t understand ERP or long B2B sales cycles.
You’ve tried content, ads, or email… and nothing has consistently turned into pipeline.
You don’t need more ideas. You need a focused plan and someone to drive it.
When we work together, we turn “random acts of marketing” into a simple, repeatable system your team can follow.
You don’t need more ideas. You need execution that works.
Sales Enablement That Moves Opportunities Forward
I turn your expertise into simple assets your team will actually use: talk tracks, one‑pagers, sequences, and follow‑up templates that keep deals progressing.
Websites and Campaigns That Pull Their Weight
We tighten your messaging, fix leaky lead flows, and clean up key pages so more of your visitors turn into qualified conversations.
CMO‑Level Support, Without the Full‑Time Hire
I step in as your head of marketing, lead your existing team or partners, and make sure the plan actually gets executed, week after week.
Most clients start with a focused 90‑day plan, then extend into ongoing fractional CMO support if we’re a good fit.
"Hayley helped us stop guessing and start closing. We finally have marketing that supports our sales process — not random noise."
~ Owner, Business Consulting FirmWithin three months, we had a clear niche, consistent campaigns,
and a pipeline we could actually track back to marketing activity.
The 90‑Day Focus Plan for ERP Resellers
Pick one vertical, clarify your message, and run a simple campaign that actually brings in leads.
You’ll get:
A clearly defined vertical to go after (based on your existing wins).
Messaging that speaks to actual ERP buyers, not generic “digital transformation” language.
A simple, repeatable campaign you can run with your current tools.
Sales tools your team will actually use in calls and follow‑ups.
It’s how we turn “we should do more marketing” into “this campaign brought in a lead last week.”
It’s how we turn “we should do more marketing” into “this campaign brought in a lead last week.”
Not ready to book? You can grab the free starter version here.
The Who Behind Esper Strategies
Real Marketing. For ERP Firms That Want Results.
You’re not hiring an agency that needs to learn your world from scratch. You’re working with someone who’s spent over a decade running marketing for ERP resellers and IT firms, from positioning and campaigns to sales enablement and partner programs.
I know what actually moves deals forward, what wastes your team’s time, and how to get results without asking your consultants to become content creators. My job is to help you pick a focus, execute quickly, and make sure marketing stops being the thing that gets pushed to “next quarter.”
Let’s make your firm easier to understand, and easier to buy from.
Hayley Kornilenko, CMO